Special Report: Sears Grand, Viable Concept Gone To Waste?

(Editors Note: Kmart World toured the Las Vegas Sears Grand in 2016, click here to check it out.)

Sears Grand is one of countless concepts rolled out by Sears Holdings, but one that had great potential. Back in 2003 the first Sears Grand store opened in West Jordan, Utah, followed by 4 other locations, including one in Las Vegas, NV. The Review Journal has an article about Sears Grand and the Las Vegas location. In the article Sears Vice President, speaking of the Sears Grand concept said "This offers us an off-mall growth opportunity." A few years later that opportunity turned out to be Kmart and the Sears Grand concept was all but abandoned.

(Image courtesy of Searsmedia.com) Unknown Location

(Image courtesy of Unknown) West Jordan, Utah

So here we are in 2009, Sears and Kmart are both struggling and still trying new concepts (mygofer anyone?) to little success. What if Sears would have went with Sears Grand and rolled it out nationwide? Would things be different for Sears Holdings today?

(Image courtesy of Searsmedia.com) Las Vegas, NV

One thing to remember is that the Sears Grand concept was developed and opened just before the Sears-Kmart merger. Sears Grand was the brain child of the then CEO of Sears. Once Kmart purchased Sears and Eddie Lampert began his rein of the companies, all previous concepts and ideas pretty much died in their current form. What Lampert did was a cheap remodel of some Kmart locations into Sears Essentials, Lampert later dumped the Essentials and renamed them all Sears Grand. Unfortunately those Sears Grands were just Kmart's with an expanded assortment of Sears items in a cheaply remodeled store.

(Image courtesy of AP) West Jordan, Utah

The thing is the original Sears Grands were pretty much a hybrid of a Sears and Kmart store. They weren't a Kmart with a few Sears items thrown in though. They were a from-the-ground-up new store. Below you will find the Sears Grand Fact Sheet, that will give you an idea of what to expect at one of the few original locations.

Overview:
Sears Grand is a one-stop home and family solution center that delivers a mix of quality products such as Sears' proprietary and national brands that no other store provides. Everything busy people need to maintain their homes and keep their family on-the-go can conveniently be found here, under one roof.

Sears Grand is a one-level store that carries everything from milk to refrigerators, bathing suits to sun block and car seats to baby food. Sears Grand offers the best of what Sears is known for – appliances, lawn and garden supplies, electronics, tools, automotive products and services, sporting goods, apparel and hardware – with an innovative mix of convenience-inspired items - health and beauty products, greeting cards, dry grocery, pet food and magazines.

Brands/Products/Services:
Sears Grand offers a mix of quality brands that no other retailer offers, such as Kenmore, Craftsman, Lands’ End, Die Hard, as well as Nike, CoverGirl, GE, Levis, Sony, Carters, Huggies, Apostrophe, KitchenAid and more.

Sears Grand’s unique product and service offerings enable multi-tasking families to efficiently manage their busy lives and households. Sears Grand product categories include: apparel, appliances, lawn and garden, plant nursery (in some stores), sporting goods, toys, baby care, cleaning supplies, mattresses, home/seasonal décor, pantry items, pet food, cards and party supplies, books, magazines and electronics (TVs, CDs, DVDs, games).

Shoppers also will find an array of convenient services at Sears Grand including: an auto center, custom paint mixing, window blind cutting and key cutting.

Shopping Experience:
The Sears Grand concept was created based on what customers want and need. The one-level store is brightly lit with wide, uncluttered aisles and easy checkout lanes at the exit. A racetrack format combined with colorful, bilingual signage make it easy for customers to navigate the 165,000 to 210,000 sq. foot stores easily. Additionally, price verifiers throughout the store enable customers to easily identify the price on any product or call for assistance if needed.

To make the shopping experience even more convenient and fun, Sears Grand features shopping carts that have a kid-friendly racecar theme and are equipped with cup holders for mom and dad. The stores also feature convenient services and a café where busy families can grab a bite to eat. 

(Image courtesy of Salt Lake Tribune) West Jordan, Utah

Special thanks to Erica n Juan on Flickr for the three photos below. This is the Sears Grand in Austin, TX.





So there you have it- Sears Grand, a viable concept gone to waste?

What do you think, did Eddie Lampert make a mistake by not continuing the expansion of Sears Grand, or was it just another disposable concept?

Spotlight: Jacksonville, FL Kmarts

(Neptune Beach, FL)

Well its been a few weeks since the last update, sorry for the delay.
Jacksonville, FL is home to several Kmart locations, and today we are going to look at a couple of them.

First is located on the outskirts of Jacksonville in Neptune Beach, FL. This location was remodeled and expanded in the very early 2000's. Before that it was a very small and outdated store, complete with wood trim inside. Today, it looks like most regular Kmart inside, with nothing really special about it. It does not have a K Cafe or any restaurant inside. The side of the store has the former Auto Center bays, which are sometimes used for special sales and storage. Pictures were taken in September of 2007, location is still open today.



In the picture above you can see on the right where the store was expanded (the lighter colored roof part). [Image courtesy of Bing Maps]


Second location is on Beach Blvd. in the middle of Jacksonville, FL. This location I have visited since being a small child and can remember the old pre-1990 logo on the building and road sign. This Big Kmart lives up to its name, as its a very big store. It still has a K-Cafe in it, which was formerly a Little Caesars. At one time this location had a Kmart foods attached to the left of the store. It was then a craft store for many years and is currently vacant, Kmart occasionally uses the space for special sales. I'd like to know approximately what year this store was built, if anyone has an idea please post a comment. Unfortunately the pictures I took of this store are on my desktop computer which is currently broken.

On the far left is up until the first white line in the roof is where the Kmart foods was located and is currently vacant. The rest of it is Kmart, but as you can see it's a very large store. [Image courtesy of Bing Maps]


The last location was in Jacksonville Beach, FL. It closed in the mid-2000's to make way for a Home Depot. This was a nicer looking and well kept store inside. It also had a K-Cafe. Unfortunately, I don't have any pictures of it before it closed or any history of the store.

[Image courtesy of Bing Maps]


That concludes today update. The next one will be very soon, not 2-3 weeks, I promise!

Case Study: Recent Kmart Headlines

Here are some of Kmart's most recent headlines, each with commentary by me.

Kmart helps unemployed Michigan residents

HOFFMAN ESTATES , Ill. (Jul. 20) Kmart has launched the Kmart Smart Assist Saving Card to help unemployed Michigan residents. Eligible customers can use the card to receive at least 20% off more than 1,200 regularly priced high-quality private label grocery and drug store staples for up to six months. Here are some of Kmart's most recent headlines, each with some commentary by me.

Verifiably unemployed Michigan residents who register at www.kmart.com will receive a nontransferable Kmart Smart Assist Savings Card valid for up to six months depending on the date of issue. Any Kmart customer who can present valid Michigan state-issued identification and a state-issued unemployment benefits enrollment confirmation is eligible to enroll in the Kmart Smart Assist Savings Card program.

"Unemployment is severely impacting our Michigan communities, so we knew we had to step up to the plate and do what we could to help Kmart customers continue to provide their families with the staples they need, even on a tight budget," explained Curt Avallone, VP, CMO food, consumables and Drug Store for Kmart. “In these challenging economic times, people are looking for the most value for their money, and we hope the Kmart Smart Assist Savings Card will enable cardholders to keep good quality food on the table and maintain clean, healthy homes while they get back on their feet.”

Commentary-

This is a great idea for Kmart to get positive publicity and help out the community. One good thing too is that Michigan is one of the few states that has several Kmart Super Centers. So that way the residents with these cards can get a better selection of food. I would like to see this program expanded to more states though.

Kmart opens first Sears-branded store-in-a-store

Birmingham , Ala. (Jul. 21) Sears Holdings has opened its first Sears-branded major appliance shop inside a Kmart store, according to This Week In Consumer Electronics.

The store-within-a-store opened earlier July at a Kmart in Birmingham, Ala.

The appliance store will carry Sears branding, including the chain's "Blue Appliance Crew" marketing collateral, and the main sign atop the Kmart will be amended to read “Kmart Sears Appliances.”

Sears is planning to roll out the store-in-a-store concept to additional Kmart locations in the near future, a spokesman for Sears Holdings said. The effort is seen as a way to boost major appliance sales and market share by leveraging Kmart's real estate. Unlike Sears stores, which are largely located in shopping malls, Kmart stores tend to be situated in strip malls, which many shoppers prefer for their easier access.

Commentary-

Even if it is a small one, this is another new test concept by Sears Holdings. Having a Sears appliance section isn't anything new, as they have been adding them to Kmarts for the past few years. What's different about this store is they are using more Sears branding to interest people. You could call it another step in 'de-kmarting' Kmart or 'Searsidizing' Kmart.

Kmart brings back Bluelight Specials just in time for school

HOFFMAN ESTATES , Ill. (Jul. 23) Kmart's "Mr. Bluelight," the company's renowned bargain hunter, is helping customers stay back-to-school-cool without breaking the bank, with the return of its exciting Bluelight Specials.

"We brought back Bluelight Specials last weekend and based on the overwhelming response and customer feedback, we're introducing even more, new specials this Sat., July 25," said Mark Snyder, chief marketing officer, Kmart. "It's a priority at Kmart to continue to give its customers the opportunity to take advantage of our combination of quality, price and value on the summer's hottest items and even plan for back-to-school."

Kmart's Bluelight Specials are taking over everything from patio furniture to schools supplies, with savings up to 75%.

For more information on the Bluelight special event, customers can follow Kmart on Twitter and Facebook.

Commentary-

The Bluelight is back....again? Just like back in 2001, Kmart is taking another stab at bringing back the Bluelight Special. Hopefully this time around they will put more effort into it. It can be a viable marketing tool for them, if the execution is right. We'll see what happens, but it's hard to have confidence in Sears Holdings Chairman Eddie Lampert.

All articles are courtesy of retailingtoday.com

Spotlight: Sears - Marietta, GA

As you could probably tell from the picture above, this isn't your average Sears store. But rather a Kmart turned Sears. I went to this former Big Kmart in January 2008 on my way to the Kmart Super Center I posted about recently. I read an article online a few days before my trip stating this store had just been converted. The article stated that this was another of Sears Holdings experiments. They liquidated and closed the Kmart and started work on transforming it into a (unique) Sears store. Here's the narrative of my visit-

Upon my arrival I could see that they didn't spend much money on changing the exterior of the store, just some paint and signage changes.

One addition to the exterior though, was a Pharmacy pick up window. The Pharmacy was one of the elements they kept from Kmart, more on that below.
They kept the Kmart Garden Center. On my trip there was nothing in it, most likely because it was the middle of winter when I visited.
Updated shopping center sign with the Sears name.
After surveying the exterior I entered the store for the interior evaluation. First off, I want to apologize for not having any pictures of the interior. The store was very open and filled with employees, so I didn't feel comfortable at the time to snap any pictures.

Let me just say I've never seen a Kmart or Sears store with so many shopping carts. They had rows and rows of carts inside and outside the store. They were all new Sears branded black carts.

Walking in the store first thing I notice is the Kmart-style low ceilings and rows of fluorescent lights. But that's where any interior resemblance to Kmart ends. The store looked as it had been gutted to the bare walls and remade. Everything was new- fixtures, registers, floor, etc. The store had Internet kiosks all over for looking up and ordering Sears products. The checkouts were centralized at the front of the store. As stated above the store was very open and airy feeling even with the low ceilings. It was mostly because the aisles were low and the store had a large, open 'race track' around it.

This store was more of a concept Sears, than a traditional mall Sears store. It had several holdover departments from Kmart blended with traditional Sears departments. Here's what they had- Greeting cards, small foods section (mostly gourmet foods), large health and beauty department, full service Pharmacy, large indoor garden center, sporting goods & exercise equipment, small toys department, baby department (complete with baby food, diapers, wipes, etc), section of large appliances, domestics/home goods, electronics they had DVD's, but no CD's), large hardware section, small jewelry department, shoes, and of course clothes. One feature of this store is a large Lands End clothing section, which is the largest in any Sears store.

The sad thing was that the store was extremely dead, the associates outnumbered the customers 3 to 1. Overall I liked the look and concept of the store. It just seemed a bit too small to have a full selection of Sears, yet didn't have enough right items to make it Kmart.

As always post your comments on what you think.

Special Report: Christmas in July? At Kmart & Sears it is...

By now you may have heard that Kmart & Sears is celebrating Christmas in July online and in select Sears stores.

Upon hearing this, I decided to check out Kmart & Sears Christmas websites. The result was ..well.. disappointment. It seems as if they just threw up a few Christmas items and made a fancy Flash page to advertise it. Tom Barlow of BloggingStocks summed it up well, "The campaign shows little thought or investment beyond a landing page and a few links to existing catalog items. Dare I suggest that this is typical Kmart, unimaginative and short-sighted? I haven't even bought my Halloween costume and Thanksgiving turkey yet. Are they giving up on those holidays?" and goes on to say "Will Kmart even be around in January to accept returns? With promotions like this, I have to wonder." The last comment was a bit harsh, but I have to agree with the rest.

There really wasn't much excitement in what they put up on the sites and the prices weren't very special either. Although as of this writing they did start a buy more, save more special. The whole thing just seems to be a little too gimmicky for me.

One has to wonder if this is a desperate attempt by Sears Holdings Chairman Eddie Lampert to stir up interest in Kmart & Sears. Although I believe it has created a bit of publicity for them, most of it hasn't been very good. Time just posted an article online titled "Kmart's Christmas in July: Inspiration or Desperation?" MSN ran two article about their Christmas promotion in the past week. Neither had much positive to say though. You can read the articles here and here.

You be the judge, check out Kmart and Sears Christmas sites (which are essentially the same) and comment on what you think. Also, if anyone has been to one of the select Sears stores that have a Christmas shop, please post on your experience.