Spotlight: Big Kmart - Jacksonville, FL

Big Kmart 5751 Beach Boulevard, Jacksonville, FL 32207

First of all, as most of you may have heard, Sears Holdings announced that they would be closing 100 to 120 Kmart and Sears stores. Stay tuned to Kmart World and Kmart World's Facebook page for any updates Sears Holdings may announce including the list of all locations that are being shuttered.

Run down looking Big Kmart building sign.

The same day that the news broke of the store closings story, I visited the Big Kmart on Beach Blvd. in Jacksonville, FL. This store was briefly shown in one of our features back in 2009. It is located at a fairly busy intersection in Jacksonville, almost directly across the street from a very large hospital. This store hasn't had a remodel in many years (as most Kmart's haven't) and is getting pretty run down looking, as you'll see in some of the pictures. But because of the proximity to the hospital and from all the traffic in the area, it has managed to stay in business and stay somewhat busy (for a Kmart store at least.) This location has been here more than likely since the late 60's and has an old Kmart Food's attached directly to the left of the store. The Kmart Foods spot is currently vacant and was previously occupied by a craft store.

Former Kmart foods spot.

Looking inside the former Kmart Foods spot

The location definitely lives up to its Big Kmart name, as it's one of the largest non-Super Kmart's I've been in. I'm not sure of the exact square footage of this store but it's on the highest end of the Big Kmart spectrum. This location originally featured a Little Caesars and many years ago it was changed to just a K Cafe. At last visit about four years ago, the K Cafe was still operating inside (pictured below.) After going to this store again a few days ago, the K Cafe is now closed and was turned into a Team Sports shop. One of the road signs for this Kmart had the pre-Big Kmart logo up until the early-00's, when it was finally changed to the Big Kmart logo.

K Cafe when it was still open in Sept. 2007.

K Cafe now a Team Sports shop in December 2011.

K Cafe label scar is still visible.

 This store is in somewhat of a disrepair. The floor tiles have been patched for one reason or another countless times. There is so many different shades of cream and white on the floor its ridiculous. Some of the associate help call boxes have been haphazardly removed from the poles. The back wall of the store has what looks like rust or some type of orange substance on the white painted cinder blocks. This is a nice store in that it's large and roomy and also does a decent business without a Walmart within several miles. Its just in desperate need of a facelift. If they put some money into a major remodel for this store, it would get even more business with the amount of people that go by it daily. Are you listening Eddie Lampert??

Tile floor patched so many times it's ridiculous.

Broken call box to nowhere.

The layout is a little bit different than the majority of Kmart's, as the electronics department is along the front wall of the store, close to the Pharmacy. For this being such a large store with lots of extra floor space, it has a laughably small, almost nonexistent large appliance department. There are about six total appliances on display in the middle of the electronics department, with an appliance department sign hanging from the ceiling. That sign is completely different than the rest of the department signs and thus looks out of place. This store features a large indoor Garden Center area and a fairly large outside area also. The clothing department being larger than most, features an expanded assortment of items. Looking at back wall of the store, towards the right side is the layaway counter and directly to the left of that is a small Olan Mills portrait studio. The store has nine front end checkout lanes and featured a few more that were taken out several years back. The former K Cafe is on the left wall, right next to the checkouts.

Typical Kmart Pharmacy.

Decent size Electronics department.

Here's the [extremely small] Appliance department.

Looking towards the indoor part of the Garden Center.

Olan Mills and Layaway along the back wall of the store.

9 checkout registers, with space on the right where a few more used to be.

That's about all that I know or can tell about this store. I don't really have much history on this store and haven't been about to find any from searching online. If any one knows anything more about it please leave a comment below. Leave your thoughts of this store below also.

Street sign, with whited out spot where the Kmart Foods sign used to be.

Closer shot of street sign.

Big Kmart.

Taken in Sept. 2007. Notice how the stripes are orange then, they are now red in the current pictures.

Kmart cart corral.

Looking down the hallway of the front of the store.

Closer shot of the former K Cafe.

Inside the K Cafe area. Door leads to a hidden section where the back of the K Cafe was.

Left corner of store looking towards the other end of the store.

Front alley of store looking towards layaway.

Right Corner of store looking toward the other end.

The extent of Kmart's refrigerated offerings.

Back alley of store looking towards the fitting rooms

In shoe department looking towards the service desk/store exit.

Former spot of the Kmart directory picture now covered over with sales ads.

Customer service desk.

Garden shop exterior.

Spotlight: Super Kmart Center - Virginia Beach, VA

550 First Colonial Rd Virginia Beach, VA 23451

It's Alive! Today we are featuring a visit to the busy and still super Virgina Beach, VA Super Kmart Center. This store is located less than five miles from the beach and is a popular location for vacationers to shop at. It is also right off of Interstate 264 with the large Super K sign visible from the interstate, leading to increased traffic. In an article from 1997, it stated that it "sits on one of the most valuable pieces of land in the Beach's shopping mecca. The Hilltop corridor has the highest retail sales per capita in Hampton Roads and is surrounded by some of the city's most affluent neighborhoods." One must wonder if Sears Holdings opened new Super Kmart Centers in high traffic areas, would they thrive such as this one is? I believe they would, so as long as they are not located across the street from an existing Walmart Super Center. But alas that is a debate for another day.

This is the last remaining Super Kmart Center in the state of Virgina, as the only other remaining Super Kmart Center in Tabb, VA was downsized to a Big Kmart earlier this year. Originally there were several Super Kmart Centers in Virgina, but most shut down during the bankruptcy round of closings in the early 2000's. Now lets take a further look at this location. It is situated in the Hilltop Square shopping center, which features several small shops and restaurants in a strip center and several out parcels. The entire shopping center is 270,000 square feet and was built in 1973. This location was not built as a ground up super center, but was originally a regular Kmart and expanded into a Super Kmart Center in 1998. That would lead me to believe that this Kmart was an original tenant when the shopping center was built in 1973. Construction on the expansion from a regular Kmart into a Super Kmart Center begin in February 1998 and was completed in November 1998. Upon completion, it was the 100th Super Kmart Center in operation and the first prototype location to feature their new smaller footprint of 140,000; of which was rolled out to future Super Kmart Center openings. Up until then, most typical Super Kmart Center locations averaged 180,000-190,000 sq ft.

In an article that was published on November 16, 1998, a week after the Kmart had its reopening as a Super Kmart Center, Laurence L. Anderson, president of the Super Kmart division talked about the new 140,000 sq ft prototype. "We're very excited about the new size," Anderson said, "because 140,000 square feet is the prototype of choice going forward." In the new prototype, food covers about 40,000 square feet, or about 30% of floor space, compared with 65,000 square feet, or 40%, at the larger stores. The new model also shifts perishables - including produce, service bakery and service deli -- from the back of the store to the periphery, adjacent to meat and seafood, "for better labor efficiency," Anderson said. In addition, the prototype incorporates a wall of values up front, opposite the produce department, that will be visual as the customer enters the store, "for a strong price/value impression," he said; it also features a seasonal display area near the front that ties in food and nonfood. Most grocery assortments in the smaller prototype are condensed, Anderson noted. "We've practiced more category management in our decision-making in both food and nonfood, and going forward, we intend to utilize what we're learning to a greater extent." The new prototype will still feature what Anderson termed Kmart's strongest nonfood departments across the front -- ladies apparel, Martha Stewart home furnishings and a seasonal display area.

The pictures featured in this story were taken by Mike K, who visited this location earlier in the year. Some of his observations include that the grocery department is on the left and the general merchandise is on the right. Walking into the grocery side you see the produce first in front, with the bakery, deli, and meat department along the left wall. There is a K Cafe located in the back to the right of the deli and prepared foods, with a cash register and small seating area. Mike noted that the store was busy, with a lot of people in the grocery section. Also the store was well lit, clean, and the staff was helpful. This location does not a have auto center, nor a gas station. You may have also noticed that this location has a different Super Kmart Center logo. This logo was used in the later years during the time the Big Kmart logo was being rolled out. The decor package is different than most Super Kmart Centers too. This is from the location being a smaller, redeveloped prototype location. The top part of the walls feature small sayings written in cursive on them (see pictures below), which is seen in very few, if any other Super Kmart Center locations.

Enjoy the pictures and feel free to leave you thoughts below on this thriving Super Kmart Center.

Special thanks again goes out to Mike K. for providing all of the pictures in this story.

Case Study: 10 keys to survival for Sears Holdings Corp.

Today we are featuring a special guest commentary spot. It's an article written by Pseudo3D about the 10 things he thinks Sears Holdings Corp. needs to do to survive.

1. Kill Sears Essentials
Sears Essentials was started in 2005 under the idea that Kmart was the weaker brand of the two (Sears and Kmart). Unfortunately, Sears Essentials is a disaster and has undermined consumer confidence in Sears as a whole. Today, many of these Sears Essentials stores are being converted back to Kmart locations. A casualty of this is Sears Grand, which has basically fallen by the wayside after the Sears Essentials debacle.

Sears Essentials location that is closing.

2. Change the logo again and stick with it

For whatever reason, Sears changed their logo to a full lower-case affair. Seeming as part of a last-ditch effort that just makes the name appear less important and less bold than it used to be. It's a sorry way to go for one of America's most well-known names. Sears needs to quit redesigning their logo and go back to one of their older ones, the bold mid-1980s logo, the script logo of the 1960s, or even the art deco logo.

Sears current lowercase logo.

3. Give Kmart the gift of food
Eddie Lampert seems to be against food in general, closing the K-Cafés, neglecting the Pantry department, and phasing out Super Kmart's. What Kmart needs to do is embrace food and follow the examples of Target and Walmart in offering a larger food selection. Both Walmart and Target have essentially stopped adding 'Super' when it comes to food. Target now offers an expanded selection of food via the 'P-Fresh' format. While Walmart internally having full groceries in some stores, no longer puts "Supercenter" on its stores. On smaller stores, Walmart puts in an expanded food section. To achieve this, Kmart should reopen the 'Super' part of the stores that it closed off and lease out the K-Cafés to other operators. The Kmart name should replace both Big Kmart and Super Kmart.

4. Stop offering Sears brands in other stores
The strength of Sears has been in its brands: Craftsman, DieHard, Kenmore. By out-sourcing those brands, it gives customers less reason to go to a Sear store and erodes the brand quality. Cutting the sponsorship and pushing the brands at Sears and ONLY Sears would be better for the company as a whole.

5. Differentiate Sears and Kmart stores
Almost from day one of the merger and continuing today, Sears and Kmart started to share brands and become more similar to each other. What needs to be done is create a full division. Sears and Kmart should offer different brands and departments from each other. If a Sears and Kmart were to co-exist in a mall, they should survive by not cross-contaminating each other, at least not by much.

6. Enter new markets
Kmart left a lot of markets open in its 2002-2003 bankruptcy retraction, leaving some stores in odd places (a single Kmart left in Killeen, Texas for instance). If done right, a Kmart in a new market could steal customers who would normally go to a Target or Wal-Mart, as well as taking up vacant space in light of recent bankruptcies from other companies.

Kmart's mass closings of 2002-2003.

7. Don't to be too quick on leasing

Sears is trying to lease out store space to other retailers, with the offer open for nearly every Sears and Kmart. Unfortunately, Sears Holdings Corp. is more interested in just 'whatever it can get' rather than a good fix for the store. For example, a Cupertino, California Sears store is leasing out some of its space to a health club! More troubling is that the strategy resembles what Montgomery Ward did in the late 1980s and early 1990s, and we know what happened to them. Service Merchandise also similarly downsized store space. A Greensboro, North Carolina Sears store is sub-leasing part of its store to Whole Foods Market, which seems like a wonderful idea until you realize the Whole Foods is not going to be connected to Sears itself. What Sears and Kmart should be doing is leasing space that will actually open up to the inside, and complement the store. In the 1960s, the Canoga Park, California store included a Vendome store-within-a-store, which sold wine and spirits (by the way, Vendome is still around, but no longer offers brick-and-mortar retail space.) Another great way for Sears to 'rent out' space would be to convert some space to a Kmart, instead of having the aforementioned bad combinations.

8. Rediscover the Past
Sears and Kmart both have a storied past. What they need to do is look for past inspirations to help them find a niche today. I don't know why the Duluth, GA concept was never pushed forward but Sears needs to be classier. You don't have to have exclusively softlines to be 'classy'  but Sears needs to be "I'm a store that harkens back to the golden days of department stores, where there was something for everyone, Explore me!" This includes the fact that Sears should restore some of its older locations. A Sears store in inner Houston, TX and visible from the highway got a nasty exterior remodeling in the 1960s hiding its art deco. After Hurricane Ike, a piece of missing metal siding revealed the art deco exterior underneath, yet Sears hasn't gone ahead with any restoration of this building. Meanwhile, Kmart shouldn't imitate Walmart and Target and go for "low prices" or "affordable fashions" too much, it should just be a no-frills mid-line discount store, like it always was. Perhaps Kmart should revive the Kmart Chef name for its in-store restaurants with an improved menu and décor.

Sears Duluth, GA retro concept store.

9. Invest in Remodeling
Sears and Kmart stores are woefully out of date. Even the new-style Kmart logo on the '70s arches store is a bit painful to look at. While blue seems to work for Sears (it's kind of iconic, after all), the new brown and orange is a kind of unappealing look for Kmart. Why Kmart abandoned the green and grey concept of 2002 is beyond me. Clean up the stores and make them truly attractive places to shop again.

One of Kmart's green and grey concept stores.

10. Get new leadership
Kmart's Chuck Conaway led them into bankruptcy while frittering away the company's money on personal luxuries illegally. Lampert hasn't done much if any to improve Kmart's standings as a viable competitor to Walmart and Target. Even holding them back, all the while giving himself a large salary as CEO and bleeding the two brands to their death. Some suspect he's devaluing them deliberately and just using the company for it's real estate. 

And there you have it, Pseudo3D definitely makes some very good points in the article. The main point to take away is Sears Holdings needs to do something different to right the ship, because its sinking quick, fast, and in a hurry. I think investing money in the stores for remodels and improved product assortment is the single most important and biggest thing they can do at this point to help the company.

What are some things you think Sears Holdings Corp. needs to do to improve the company overall? Post a comment below to sound off your thoughts.

Spotlight: Kmart / Sears Outlet - Concord, NC

It's officially fall and that means new Kmart World updates! After taking the summer off, we're back with new posts to keep you occupied through the rest of 2011 and beyond.

Today's feature comes from Mike K. and is a former Super Kmart Center located in Concord, NC. It's now a regular Kmart location with a Sears Outlet store on the former grocery side. Below is Mike's observations from visiting this unique store.

"I've never seen a Super Kmart Center location in person before and was it huge! You can tell right away that it was a Super Kmart Center by the facade style and the sheer size of the building. Double entrances with one for the Kmart side and now one for the Sears Outlet side. All of the standard Kmart merchandise is in the middle and right side of the store. The far left, which was the fresh foods section, is now the Sears Outlet store. Kmart kept the regular food aisles and signs hanging above, where all the non-perishable pantry items are. A long shelf was put up to prevent you from going to the Sears Outlet side while shopping in these aisles. The selection of items was huge and a lot like a typical Walmart. This location included a still open Little Caesars Pizza Station. It was the largest one I've ever seen, especially with the massive glass windows out front that shouted 1990's. The front of the store had a Budget rental place, a nail salon, and the customer service desk. There was space for one or two other businesses, but they were closed off. It was probably a bank or something similar that was there before. The registers were in the front center of the store. You could access the Sears side from the Kmart side and vice-versa from the front of the store."

And there you have it, a former Super Kmart Center that found a second life and was converted into something useful. If Kmart continues to downsize Super Kmart Center's into regular Kmart's they should utilize this idea of a hybrid store for them. Instead of leaving the space where the grocery section was empty, use it for another one of Sears Holdings brands. Not only could they put in a Sears Outlet store, they could put in a limited section of regular Sears merchandise, a Lands End shop, a Craftsman shop, etc. There's plenty of things Sears Holdings can do with that space if they don't want to sell groceries in their remaining Super Kmart Centers. Unfortunately, this will probably be one of the only locations that gets a second use for its former grocery section.

What do you think, is this a good use of space or a waste of time? Leave your thoughts below and stay tuned for our next update soon!

Special thanks to Mike K. for taking all of the pictures and contributing commentary about his visit to the store.

A still open Little Caesars in this Kmart.

Little Caesars retro looking windows.

A shot of the Sears Outlet side.

Typical Kmart garden center.

Former Kmart Auto shop, now run by an independent company.

Looking towards the Sears Outlet entrance side.

Looking toward the Kmart entrance side.